I'm an art-director-turned-copywriter who met her husband on the 1/9 subway on April Fool's Day (true story).
I have five years of Carvel cake decorating experience, I'm a Peloton at-home rider, and I'm momma to Mulder, a teacup Shorkie. I'm also an adjunct professor at FIT, teaching concept classes, portfolio classes, intro to advertising, and a new course for seniors, called, "Idea Writing."
I wrote the long-standing tagline for LeanCuisine, “Do something good for yourself” (it ran from 1999-2004), named the first halogen lightbulb for Philips, "Halogena," was the Senior Copywriter for Xbox Live's Beta Tester Recruiter program, and helped create the Verbal Identity for one of the world's most innovative medical research facilities, AbilityLab in Chicago.
I wrote the long-standing tagline for LeanCuisine, “Do something good for yourself” (it ran from 1999-2004), named the first halogen lightbulb for Philips, "Halogena," was the Senior Copywriter for Xbox Live's Beta Tester Recruiter program, and helped create the Verbal Identity for one of the world's most innovative medical research facilities, AbilityLab in Chicago.
